DarbySmart:工藝品DIY創意平臺由前高盛銀行家Nicole Shariat Farb 創立，總部在舊金山的創業公司希望能夠通過銷售有趣、易於對照的手工藝套件顛覆現有的工藝品行業，同時為業餘愛好者提供動手平臺。
Darby Smart 銷售的 DIY 套件定價區間在24美元至44美元之間(包郵)，這些商品均由 Pinterest 或相關部落格上一些較為知名的設計師和手工藝創作者設計;作為回報，設計師將得到部分產品銷售分成。手工藝行業的市場機遇非常得大，而對於諸如 Michaels 和 Hobby Lobby 等傳統巨頭遲遲不願部署線上業務的行為她覺得相當費解。
Darby Smart 首款產品將是一隻來自時尚雜誌的手拿包套件，而全新的商品將以每隔3天的速度進行更新。Darby Smart 並無計劃涉足按月訂購業務，人們會因我們銷售的驚豔商品而來，並不是因為信用卡被繫結而被迫返回。
At Darby Smart, leading designers launch simple DIY projects based on the latest fashion and home trends.We turn their projects into kits that include chic materials and simple instructions, and send them to you. Create a unique design and show off your style.
At Darby Smart, we put today’s fashion and home trends at your fingertips. We know style’s important to you and we know it’s magical to create something of your own. We’ve got a fabulous community for designers who are constantly creating new projects. We turn their projects into DIY kits. With a Darby Smart kit, you can make and share your own style.
When you open your kit, we want your eyes to twinkle. When you finish your kit, we want you to feel proud. To achieve that, we work hard to find uniquely chic materials. We obsess on writing fun, simple instructions. We constantly think of ways to help you define your own personal style.
Making things on Darby Smart is fun. It’s like being the fashion designer and the runway model all at once. You get to design your own jewelry, make your own purse. It’s stuff you’ll adore and be proud of. When someone complements you, you can say, “Thanks, I Made it!”