The Pool 網站是一個致力於女性勵志生活、生活方式、美容化妝、美食家居等方面資訊報道，由英國廣播公司的音樂主持人 Lauren Laverne和RED雜誌編輯Sam Baker聯合創辦。

引用Baker的話：“Whenever we talk to people, big internet users, people who are on their phones all the time, they felt completely overwhelmed with content, and if you look at how most people are delivering content, they are just producing huge amounts and hoping things will stick, and the quality of that is not always great.

“We want to take a converse view and say ‘what’s the content she wants, where is she and how do we put that into her life?’”