NewlyWish:婚慶禮物電子商務平臺是一個可以向用戶免費提供需購禮品的建議，並允許使用者建立線上禮品登記簿，讓他們通過合作零售商挑選或者直接購買喜歡的商品。
當新人們將想要的禮物完全加入購物車後，NewlyWish將會自動生成一條結算連結，或直接生成一張心願卡。使用者之後可將這些連結通過Facebook、Twitter或者電子郵件與朋友和家人分享。賓客們點選連結後，將可幫助新人購買這些禮物。目前，使用者可在NewlyWish購買包括廚房用品、床具洗具、創意桌具，甚至水療服務、健身服務、舞蹈課程、博物館會員等商品。
NewlyWish將獨立商店的庫存系統整合到了分享與購物為一體的銷售平臺。NewlyWish允許賓客在選購禮品時預防重複購買，而多渠道的銷售策略不僅可以增加NewlyWish的營收，還可以提高零售商的利潤。
NewlyWish的誕生經歷非常巧合又很有趣，聯合創始人Amanda Allen表示，與丈夫結婚前的日子非常難熬，因為他們根本就不知道如何挑選禮物。幸運地是，雙方的母親為他們想出瞭解決辦法，認為他們不該約束賓客們購買禮物的標準。婚禮結束後，Allen意識到還有其他新人正在為這件事情而躊躇，且這些需求能夠幫助刺激本地商戶的營收，因此她決定利用這個想法打造出一家既可以幫助新人分擔憂愁、又可以促進經濟增長的網站。
NewlyWish目前已在兩項創業競賽中獲得7萬美元的融資，這家公司目前已與包括梅西百貨、Greenhouse等50家零售公司建立了合作關係，提供的商品總數也已達到了6000種。
此外，使用者在NewlyWish上購買禮品時不需要支付任何費用。Allen表示，隨著人們對蜜月旅行以及禮金禮品的關注度逐漸提升，越來越多的創業者開始將注意力集中到婚慶行業，而這一領域的創業公司也在快速增多。NewlyWish希望能夠為使用者提供一種更加人性化的推薦服務，能夠讓新人們感覺滿足的同時也讓賓客們有更多選擇。
NewlyWish is a wedding gift registry service designed to provide to-be-weds, their friends and family, with the choice, convenience, and personalization they desire in such an important and personal time in their lives.
NewlyWish is the result of the founders’ experiences when creating their own wedding registry. While a little reticent about the whole idea of registering – having a destination wedding, their guests’ presence was worth more than their presents – they were convinced to create a gift registry as a convenience for friends and family and to make sure that any gifts that were purchased were things they would like.
During their search for the perfect registry items – chic, stylish, functional, and appropriate for a small NYC duplex – they found themselves unable to use their favorite shops or incorporate less traditional gifts like artwork, fitness training, and dancing lessons.
And so, NewlyWish was born, with the goal of creating a network comprised of a vibrant array of brands, stores and service providers, available through a single, online portal, so that engaged couples
can use their full imaginations in selecting gifts – whether for themselves, their bridal party, or other guests – and expand beyond the traditional choices that currently dominate the market.
In addition to registrants and gift-givers, we are also focused on supporting independent stores and businesses, by providing members of our network with a technological, marketing, and sales platform to reach the gift registry market.
Ultimately, our mission is to ensure that you – our customers and partners – will truly love your registry.
