LifeScript:女性健康生活資訊網

LifeScript:女性健康生活資訊網是位於美國加州的一家女性健康入口網站,致力於將其打造成領先的關注於女性健康的網站。

LifeScript:女性健康生活資訊網

在這裡,女性朋友可以查詢和分享健康生活資訊。LifeScript網站鼓勵女性朋友關注自己的健康和生活問題,併為她們建立了一個由健康專家和其它使用者組成的支援平臺。LifeScript網站是發展最快的網際網路健康網站之一。它通過不斷的投入從最初的健康產品公司發展成如今最重要的、內容豐富的健康生活入口網站。

LifeScript公司成立於1999年,起初只是一個出售定製維生素計劃的單一的健康類產品公司。第二年,LifeScript公司又在原來產品線的基礎上增加了膳食替代品和營養品。

LifeScript與其他公司達成了戰略性合作伙伴關係,擴大消費者的範圍,推廣並促銷該公司的產品。2005年,LifeScript公司充分利用其網際網路上廣告和訂閱量增加這一形勢,重新調整了其商業模式,建立了女性健康生活入口網站。現在,該網站每個月的絕對訪客有六百三十萬而網頁瀏覽量超過三千二百萬。此外,還有七百多萬的讀者訂閱其六大電子郵箱每日時事通訊。

2008年末,該公司發起了LifeScript 2.0——LifeScript 的下一代網站。LifeScript 2.0網站進一步將LifeScript 定位成致力於女性健康的唯一日日更新的入口網站。該網站給使用者帶來了全新的感受和體驗,還為使用者提供了健康內容搜尋、社群和產生流量的工具等。此外,進入該網站的渠道也擴充套件了。

與其他關注健康的網站不同的是,LifeScript 是唯一一個專門關注於女性健康並能與其核心觀眾產生共鳴的網站。LifeScript 網站上的內容都是由著名的醫生、營養師和健康專家撰寫的,因此內容極具權威性,而且極具特色、簡單易懂。該網站上的內容及其豐富,涵蓋了影響女性健康的各個話題——從讓女性心碎的事到心臟病。

One of the fastest-growing online healthy living publishers, Lifescript is dedicated to operating the leading website for healthy living.

Lifescript was founded in 1999 as a single-product company selling customized vitamin plans. The following year, the company added meal replacement shakes and nutritional soy bars to its product line. At the same time, it forged strategic partnerships to promote and sell products to a broader audience.

In 2005, Lifescript shifted its business model to take advantage of the growth in online advertising and its increasing subscriber base. The company launched a women’s health portal that now attracts 10 million unique visitors and 45 million page views monthly (Google Analytics). More than seven million readers also subscribe to its six daily email newsletters.

In late 2008, the company launched Lifescript 2.0. The next-generation website further positions Lifescript as the only daily portal dedicated to women’s health, with a fresh look and feel, expanded channels, health search, community and traffic-generating tools.

Unlike its online health competitors, Lifescript is the only site focusing exclusively on women’s health in a voice that resonates with its core audience. Written by leading physicians, nutritionists and health experts, Lifescript’s content is unique and approachable, authoritative, and covers a range of topics that affect women’s health — from heart disease to heartbreak.

Lifescript aims to help women achieve longer, fuller and more successful lives while empowering them to be their best at work, home and play. This unique approach has helped the company form a close bond with its audience, primarily women ages 30-50 who are proactively seeking healthy lifestyle information.

The company has 75 employees and is headquartered in Mission Viejo, CA, with additional offices in New York City, Chicago and Beverly Hills, CA.

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