fanatic.fm is a music sponsorship platform where brands and bands can find each other.Musicians publish a new album with sponsorship from brands. No corporate sell-out – musicians take full control over choosing sponsors.
Brands sponsor a new album and win the hearts of enthusiastic music fans of the musician. Associating with new album release is a great way to create buzz.Rather than having brands pay for advertising spots on music destination sites, brands set up a pool of funds for a branding campaign and “invite” only those musicians that they feel best portray their brand image.
Invited musicians have the right to accept or refuse the invitation, and a sponsorship relationship is formed when mutual consent is reached. (just like ‘friendship request’ in facebook)
The branding fund is then allocated among the invited musicians based on the number of plays. Both brands and bands have the incentive to engage their social media network to drive traffic to the newly formed relationship, creating a win-win scenario for both parties.
Musicians take 70% of the total sponsorship revenue and fanatic.fm takes 30%. And then musicians and us donate 2.5% each (5% in total) to charities that musicians select to help them change the world.