Food52:美食烹飪愛好者社群

Food52:美食烹飪愛好者社群是一個專為對烹飪愛好者打造的線上內容分享社群,在使用者在 Food52 烹社群交流做菜經驗的同時,向他們提供一個售賣美食周邊產品的渠道。

Food52:美食烹飪愛好者社群

Food52由紐約時報美食專欄編輯 Amanda Hesser 和 Merrill Stubbs 在 2009 年聯合創立。Food52 目前每月已有近 170 萬的使用者在上面上尋找食譜或烹飪建議。

Food52旗下的線上商店Provisions也在今天正式上線,Food52 的使用者可根據 Food52 的內容展示(例如食譜餐具等),轉移到 Provisions 網購食材和烹飪用具。其線上的商品由其他賣家提供,嚴格來講 Provisions 只是一個交易平臺。

目前在 Provisions 上架的產品已經有 100 多個,分為廚房、餐桌、儲藏室和室外 4 個種類;它的另一特色是主題展列:美食的周邊商品會以諸如“屋頂 party”、“新鮮摘取的梅子”的主題呈現給有興趣的潛在消費者。

A few years ago, we set out to bring cooks together from all over to exchange recipes and ideas and to support each other in the kitchen. We wanted to create a buzzing place for others who do what we do all day long: talk about food! Together we create cookbooks, take on food projects, help others with our real-time food Q&A — the Food52 Hotline — and support local food producers. Since we started Food52 (we cook 52 weeks a year, get it?), millions of cooks and eaters have found their way to the site.

We believe that if you want to eat better, and you want to help change our food system, you need to cook. Maybe not all the time, but some. You don’t have to eat local foods every day; you don’t have to shop at the farmers market every week. But it’s good to try. We’re not extremists in a cult of purity, slow-foodness, or locavorosity. We’re realists who believe in applying the best aspects of those food movements to our everyday lives.

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