For too long, the creative world has focused on idea generation at the expense of idea execution. As the legendary inventor Thomas Edison famously said, “Genius is 1% inspiration, and 99% perspiration.” To truly make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis.
99U is Behance’s effort to provide this “missing curriculum” for making ideas happen. Through our Webby Award-winning website, popular events, and bestselling books, we share pragmatic, action-oriented insights from leading researchers and visionary creatives.
At 99U, we don’t want to give you more ideas—we want to empower you to make good on the ones you’ve got.
The 99U provides actionable insights on productivity, organization, and leadership to help creatives people push ideas forward.