美國ZipCar汽車租賃服務平臺是美國網上租車公司，以汽車共享為理念，該公司為每輛車都安裝了一個鑲入式的系統監控器，一邊用於和會員卡資訊對接，一邊用於動態掌握汽車的即時狀態。

進入Zipcar的網站，你可以清晰地看到他們對客戶群的劃分:個人、商業使用者、大學。Zipcar的客戶主要是年輕的、受過良好教育的城市居民。於是 Zipcar先從地區人口資料進行調查，然後到客戶居住密集的地區集中與他們接觸，用區域營銷進行一點一滴地滲透。畢竟，與其在報紙和電視廣告大量投入資 金，還不如直接面對客戶實施營銷活動。另外Zipcar還通過Facebook和Twitter等新興社交媒體收集會員反饋，改善客戶體驗，並推廣自己品 牌。

Zipcar通過接收會員，發放會員卡來運營。Zipcar的汽車停放在居民集中地區，會員可以直接上Zipcar的網站或者通過電話搜尋需要的車，網站根據車與會員所在地的距離，通過電子地圖排列出車輛的基本情況和價格，會員選擇汽車，進行預約取車。使用完之後於預約的時間內將車開回原本的地方，用會員卡上鎖。

ZipCar擁有強大的後援技術服務系統，網際網路，RFID技術是核心的技術。會員卡就是一個RFID(俗稱為電子標籤)。ZipCar的每輛車都安裝了一個鑲入式的系統監控器，一邊用於和會員卡資訊對接，一邊用於動態掌握汽車的 即時狀態。ZipCar的中央IT系統租用了北美境內最大的移動運營商之一Cingular的無線網路，這樣會員卡和汽車監控器就能通過這套無線網路，把一切資訊在ZipCar和每輛汽車之間進行即時的同步交換。

It’s been more than a decade since our founders sat in a café and decided to bring the European car-sharing idea to North America. Once the wheels were in motion, it was only a matter of time before some major changes helped grow a little car-sharing company into the world’s leading car-sharing network. Today, thanks to cool technology, a member-driven user experience, and an amazing team of hands-on car sharing enthusiasts, we are redefining the way this generation thinks about alternative transportation.

Car sharing seems like a simple enough idea, but there’s a reason that Zipcar has become the leader for cars on demand—we took a simple concept to new heights. It’s not just about fewer cars, less congestion and less pollution (though we’re not complaining), it’s about understanding why those things are a problem, and finding sustainable solutions. We’re idea people acknowledging that this is something bigger than all of us, something that can take over the world (literally) if we’re smart about it. And it’s not just a theory. We have the industry’s gold standard service, allowing our members 24/7 access to thousands of cars around the globe. We’re working daily to take things to the next level, and we’re not slowing down anytime soon.