WhatIfInnovation:企業創新夢工廠是一個有關於創新的培訓機構，該團隊鼓勵成員儘可能學會並應用“橫向思維”，該團隊成立於1992年，他們發明新產品、新品牌，幫助企業挖掘企業價值，提供品牌影響力，主要合作企業有巴克萊、谷歌、百事可樂等，他們的業務橫跨美洲、歐洲和亞洲。

For 20 years, ?What If! has partnered with organizations hungry for growth. We invent new products, brands, services, and business models, and we help our partners build their in-house innovation capabilities. Our style is provocative and passionate. Our mission is lasting impact.

?What If! partners with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanize innovation and deliver impact. Our 300 inventors work across the Americas, Europe, and Asia.