美國WetPaint娛樂傳媒有限公司美國一家傳媒公司,使用專有的社會傳媒最新科技和技術知識驅使觀眾並實現觀眾貨幣化。該公司建立了一個頂級的傳媒組合。
Wetpaint娛樂因深入報道女性觀眾喜愛的電視和時尚節目,深受18到34歲的女性的歡迎。Wetpaint娛樂每個月吸引的絕對訪客超過一千萬,而頁面瀏覽人數超過五千萬。
Wetpaint娛樂很快取得了成功,因為該公司具有競爭性的優勢——迎合觀眾的創新科技。Wetpaint娛樂的專有實時科技不僅能夠準確預測觀眾最感興趣的話題,還能夠實現每一項內容包裝和分配的優化,使臉譜網、推客網和移動裝置上的使用者也能夠連線到Wetpaint娛樂。Wetpaint進入觀眾的視野是通過其最初的網路社群平臺——Wetpaint維基百科,一個非常好用的線上協作和發行網站,每月有一千萬的獨立使用者。
Wetpaint娛樂公司是由網際網路的創始人本·埃洛維茨建立的,在美國西雅圖和紐約都有辦事處,並且受到了阿塞爾夥伴公司的大力支援。該公司背後的投資商有臉譜網和團購網。
在過去兩年裡,Wetpaint娛樂公司研發了世界上最先進的社會發行和分配科技和技術。該技術名為“Wetpaint社會分配系統”,它基於尖端的分析方法為觀眾提供準確、實時和不斷更新的圖片。該系統將實時資料引入內容創作和規劃,徹底改變了發行商和觀眾之間的關係。
Wetpaint is a technology platform company that uses its expertise in social media to build and monetize audiences. Wetpaint works with major media companies to implement the Wetpaint Social Distribution System, which optimizes content, timing and packaging of content to drive massive reach, engagement and monetizeable actions.
The company’s vision is to power a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18- to 34-year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than 15 million unique visitors monthly and has over 3 million Facebook fans.
The rapid success of Wetpaint Entertainment is due to the company’s obsessive innovation around knowing its audience. This is made possible through the proprietary Wetpaint Social Distribution System, a patent-pending technology-based social experimentation platform.
Wetpaint was founded by Internet pioneer and digital media thought leader Ben Elowitz. The company’s leadership and results have been recognized across top media outlets, including The Wall Street Journal’s AllThingsD, Fortune, Forbes, TIME, CNNMoney, CNBC.com, Business Insider, TechCrunch, The Huffington Post, Media ReDEFined, paidContent, Poynter and more. Wetpaint has offices in Seattle and New York and is backed by Accel Partners, the investors behind Facebook.