TheDieline:商業包裝設計資源分享網是一個有關於包裝設計分享的部落格網站，為設計師們提供豐富的產品包裝案例欣賞和包裝設計評論，分享世界級的經典包裝設計趨勢和設計靈感。
包裝是品牌理念、產品特性、消費心理的綜合反映，它直接影響到消費者的購買慾。我們深信，包裝是建立產品與消費者親和力的有力手段。經濟全球化的今天，包裝與商品已融為一體。包裝作為實現商品價值和使用價值的手段，在生產、流通、銷售和消費領域中，發揮著極其重要的作用，是企業界、設計不得不關注的重要課題。包裝的功能是保護商品、傳達商品資訊、方便使用、方便運輸、促進銷售、提高產品附加值。包裝作為一門綜合性學科，具有商品和藝術相結合的雙重性。
僅憑書面上對包裝設計的理解是遠遠不夠的，產品包裝設計源自於對生活的體驗和感悟，一個出色的產品包裝設計師大多是熱愛生活，享受生活，從生活中的點點滴滴來凝聚出對每一個產品的細化體現。
安德魯·吉布斯是Dielines的創始人和主編，2007年成立的該網站。從加州藝術學院畢業後，他就開始反思和讀解世界各地的最好的包裝設計，對每一款經典的包裝設計進行批判和理解，所以就有了這個部落格。
Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best packaging design, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. From that point on, The Dieline has become the most visited website on package design in the world, with readership spanning millions across hundreds of countries.
2010 saw the debut of The Dieline’s first package design book titled, Box, Bottle, Bag, which quickly became the #1 selling and highest rated package design book on Amazon. Also launching that year were The Dieline Package Design Awards – a worldwide competition devoted exclusively to the art of brand packaging. Since then, The Dieline and F+W Media have formed a partnership to deliver two world-class conferences on package design – The Dieline Package Design Conference, and The Dieline Forum.
The Dieline, and everything we do, is for the benefit of our readers. Without their continued support and commitment, these ventures would be impossible.
