GoodGuide:生活購物導航網是一個充上健康和購物評估的平臺，該平臺成立於2007年，由美國加州大學教授奧羅克及其團隊創辦，通過分析每個產品的健康指數來為使用者推薦更加環保健康的消費品。
GoodGuide為使用者提供世界上最大最可靠的產品資訊資源。這些資訊涵蓋了消費產品的健康、環境以及社會影響。有了GoodGuide，你可以找到更健康、更綠色、更有社會責任的產品。你可以搜尋或瀏覽超過145,000種食品、玩具、個人護理和家用產品，可以輕易地瞭解同一種類產品中最好的和最壞的產品。
此外，你可以根據GoodGuide科學家們的的專業和成熟的分級系統來簡化複雜的令人迷惑的產品資訊；通過下載手機應用軟體來快速的查詢你想要了解的產品資訊。
GoodGuide科學團隊成員組成有:化學家、生物學家、營養學家、社會學家，以及生命週期分析專家，他們通過科學的方法針對市場上的產品進行評估，幫助使用者購買健康的生活用品。GoodGuide使命是幫助消費者做出購買決策，隨著越來越多的消費者在購買更好的產品，零售商和製造商面臨著引人注目的激勵機制，使得安全，環境可持續發展和生產的產品使用道德採購的原材料和勞動力。
生活中的必需品質量影響人們的正常生活，第三方評估報告要比直屬的管理部門全面的多，單方面的監管機制很大程度上受到質疑，因為科學的分析產品是科學的鑑證，不代表任何感情因素在內。
GoodGuide is in business to provide authoritative information about the health, environmental and social performance of products and companies. Our mission is to help consumers make purchasing decisions that reflect their preferences and values. We believe that better information can transform the marketplace: as more consumers buy better products, retailers and manufacturers face compelling incentives to make products that are safe, environmentally sustainable and produced using ethical sourcing of raw materials and labor.
GoodGuide was founded in 2007 by Dara O’Rourke, a professor of environmental and labor policy at the University of California at Berkeley. Dara is one of the world’s leading academic experts on global supply chains – tracking product life cycles from resource extraction into manufacturing, through consumer use to disposal. Products often have hidden and sometimes disturbing stories – stylish apparel made in Asian sweatshops, or baby care products containing cancer-causing chemicals. Dara realized how little we know about the products we bring into our homes every day. Information was either unavailable, too complex to understand, or biased, as marketers make unsubstantiated claims that their products are natural or safe.
To address the consumer marketplace’s need for better information, GoodGuide has assembled a team of scientific and technology experts to take on the challenge of organizing the world’s product information. Our Chief Scientist is Bill Pease, an expert in chemical risk assessment and creator of the web’s top pollution information resource, scorecard.org. His science team includes specialists in life cycle assessment, environmental engineering, chemistry, nutrition and sociology. Together we are working to acquire and compile high quality data, which we then organize and transform into actionable information for consumers. Learn moreabout our complete team.
GoodGuide is funded by several prominent venture capital funds, including New Enterprise Associates, Draper Fisher Jurvetson and Physic Ventures. GoodGuide earns revenue from companies that purchase advertising and business intelligence products. Neither our investors nor our paying business customers have the ability to influence GoodGuide ratings. Our business customers want to communicate with the influential consumers who use GoodGuide for shopping advice, so GoodGuide offers ads that allow a company to promote its sustainability program (example) or to obtain priority placement for a product as a high scoring alternative on competing product pages (example). Advertising content is always clearly marked as “sponsored.” Our clients also buy business intelligence reports that compare their performance with competitors across a comprehensive set of health, environmental and social metrics and provide data on what metrics matter most to consumers.
