ElephantJournal:線上生活方式分享雜誌是一本致力於分享美好生活的雜誌，其主要內容涵蓋了綠色生活、健康生活、家庭、美食、瑜伽健身、探險等多方面的內容文章，致力於打造一個通過合理的生活方式來追求完美的人生之旅。

We’re dedicated to sharing the good life beyond the choir, and to all those who didn’t yet know they give a care about living a good, fun life that’s good for others, and our planet. The mindful life is about yoga, organics, sustainability, conscious consumerism, enlightened education, the contemplative arts, adventure, bicycling, family…everything. But mostly it’s about this present moment, right here, right now, and how we can best be of benefit, and have a good time doing so.

Elephant has been around for 11 years. We started off as a magazine. But after going national in Whole Foods and such, we wanted to further “green” our ways (we were already printed on state-of-the-art ecopaper). Thing is, the bigger you get as a magazine, the fewer copies, percentage-wise, you sell. We were unwilling to join all the other magazines in selling only three out of 10, and wasting the rest (magazines get milled, printed, bounded, shipped from China typically [we were US], shipped another five times…it’s incredibly wasteful after all of that to waste seven out of 10 copies, which can’t even really be recycled—getting inks out of magazine paper is super energy-intensive).